It's no surprise to many that the number of dogs in families has increased by 38%, according to Icart. This phenomenon reflects a reality: our pets are not only life companions, but they also require specific care to maintain their health in optimal condition.
As Jeff Hamilton, Managing Director of Nestlé Purina Petcare in Europe, points out, "After a global pandemic, the number of pet owners and animal lovers worldwide is greater than ever, and the sector is responding by accelerating its innovation, offering greener, smarter, and better solutions than ever before."